Case study: Tavistock House Dental Practice

New customer-centric iBizify website with Promote+ saves time for staff and customers, generates a 350% increase in online direct contact and a 20% increase in visitors.

Established in 1973, Tavistock Dental Practice of Aylesbury, Buckinghamshire has always remained at the forefront of dental technology and care for its patients.  Striving for constant improvement, their team’s passion for learning new techniques, discovering new materials, and attending regular training is clear.

Our patients are the heart of everything we do.  We set up and maintain rapport with our patients and provide a fair, honest, and ethical approach.  We believe this is why so few patients ever leave us,” said Carlton Morris, Principal Dentist at Tavistock.

The need

Tavistock recognises the importance of supplying customer convenience online as well as in surgery.  Their existing website was several years old and built during the transition towards “mobile-first” web design.  Whilst supplying essential information to visitors, it had become dated in its design, difficult to edit, and didn’t add enough value to the customer’s experience.  Website visitor numbers were falling, with many preferring to simply use Google directly.

Tavistock and iBizify worked together to identify what were the most important and most used elements of Tavistock’s online service to customers, and what could be added to increase value and productivity within the existing processes.

The solution

The result was a plan to build a whole new website on iBizify’s Web Platform, combined with iBizify’s Promote+ service, that would provide:

  • An appointment request service
  • Photo gallery
  • Testimonials
  • Regularly updated news
  • Original content
  • A responsive design for the best experience on all devices

"The new Site Editor allows me to easily make changes to the website as soon as they are needed, it is now much easier to keep our customers informed.  The new appointments feature makes it easier for our clients to request appointments out of hours, and helps us to gather the required information,” said Lesley, of Tavistock

iBizify Promote+ keeps it alive

Promote+ is a dynamic service that helps to establish, increase, and maintain an online presence.  From simple news generation, through to promotion across multiple social networks, Promote+ ensures that nothing ends up stale.

Tavistock chose to take up Promote+, enabling IBizify to generate original content for use on the website via monthly phone consultations coupled with proactive research.  The service includes cross-posts to Google, search engine listing updates (such as holiday opening times and special offers) and other proactive website updates.

Many web developers are happy to simply deliver a website and move on.  iBizify goes further by delivering a live Web Platform with continual improvement and feature updates via a subscription.  Combined with Promote+ visitors get the experience they deserve and can feel confident they have the latest information.  It’s not just search engines that love fresh content,” said Steve Munden of iBizify.

Delivery

iBizify’s services are based on a simple, adaptable, monthly subscription that ensures its customers get everything they need, including:

  • Site Editor tools
  • Hosting on iBizify.net's custom, performance-managed servers
  • 24/7 performance and security monitoring
  • Domain registration and renewal
  • Web and IT support
  • Content generation and assistance
  • Email and cloud storage services
  • Microsoft Office 365 administration and support

What Tavistock said

During day-to-day business it can be difficult to keep the website up-to-date.  The new website provides added convenience to our customers whilst iBizify's monthly Promote+ service along with the Site Editor tools ensure it is proactively maintained,” - Carlton Morris, Principal Dentist at Tavistock.

Learn more

Tavistock House Dental Practice

iBizify websites

Learn more about Promote+

Contact iBizify.net

The easy way to make your computer much faster from just £120

Does your computer take more than five or ten seconds to start up from a complete shutdown?  Does it take a while to get the applications you want running?  If so, it’s likely that your PC or Mac is not using a Solid-State Drive (SSD).

Most older computers use a Hard Disk Drive (HDD) which are a slow mainly because they employ moving parts.  This results in sluggish performance, especially when firing up the operating system or starting applications.

The great news is that quality SSDs are now cheaper than ever, and that most computers can be upgraded to make use of one.

iBizify is pleased to offer an upgrade service which simply returns your PC or Mac exactly as it was before – just a lot faster!  The service includes:

  • Supply of a Crucial MX500 SSD drive
  • A full “image” backup of your existing drive – including your operating system, software, and files
  • The physical removal of your old drive, and installation its replacement
  • A full restore of all your stuff onto the new drive
  • Optimising and testing

What capacity should I choose?

Firstly, choose as much as you can get for what you are willing to spend.

Secondly, see how much you are using now, then add at least 300 GB for breathing space.  However, if your drive is full of things you don’t need – then a clear-out could save you money.

To check how much you are currently using:

On Windows: Open File Explorer, go to This PC.  Under drive C:, take the free GB away from the capacity noted under the drive label.  In this example, 144 GB is used.

On a Mac: Open the Apple menu (top left), then About this Mac, click the Storage tab.  Take the available GB away from the capacity noted under the drive icon.  In this example, 147 GB is used.

How much does it cost?

Capacity

500 GB

1 TB (1,000 GB)

2 TB (2,000 GB)

Price

£120

£160

£260

Prices include the replacement hardware.  They don’t include collection, delivery, or VAT.

How long does it take?

Scheduled ahead of time, an SSD upgrade is typically turned around on the same day.  Collection and delivery time should be factored in.

Get in touch to claim this offer

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What to look for in a PC for your small business

When you need to get a new computer for your business in a hurry, it can be tempting to grab a cheap deal from a local store or from the top of Google.  After all, many devices look alike – they have screens, keyboards, more or less features.  However, what you buy and how much you spend will dictate a great deal about the experience you get with that device months or years after the purchase.  Here we discuss what to look for in a business PC and how to avoid pain later.

This article assumes you are looking for a Windows-based PC for general, everyday use.  If you use specialist or particularly demanding software you should consult the vendor to ensure the specifications are appropriate.  We discuss Apple Macs below.  Call us for advice if you are uncertain.

How much should I spend?

The short answer is as much as you can or want to.  A more helpful question is “what is the minimum I should spend?” because this is where things go wrong.  There is a wealth of low-end PCs available.  Many of which look great from the outside, often the same or better-looking than their more expensive counterparts.  We’ll discuss this more below, but in the meantime, here is a rough guide based on 2018 laptops:

Minimum spend for a sensible business laptop: £350 - £400 + VAT

Recommended spend for a business laptop: > £550 - £750 + VAT

Minimum spend for “luxury”, a convertible or more powerful laptop: > £1,200 ++